Contrary to popular belief – or, more realistically, the scare tactics currently employed – SEO writing is not about to be a forgotten method of writing. Why not, you may ask, as Google refines its search procedures yet again. Well, because as with any other constantly evolving career field, some methods of writing will lose their efficiency. These will be left behind as other techniques and tactics evolve that help properly meet the goals of a thriving business.
The Four Main Goals of SEO writing Haven’t Changed Much
MozBlog addresses this accurately by pointing out the four main points of SEO that really haven’t changed in a decade. Those points are simple.
- Website landing pages must be easily reached by the searcher
- This process is easily attained if the search words used commonly for that specific business are on the website
- Once the searcher lands on a business website, it’s best if that page is helpful and provides useful content for the searcher to peruse
- An even more beneficial situation on the Internet is to have reliable editorial pages link to your page. That shows value is present on your page as well.
What We Tend to Forget About SEO Writing
When you think of Search Engine Optimization, SEO, or SEO writing, what do you think of?
Evan Prokop at Toprankblog.com, reminds us of the best way to see it:
“By definition, SEO is about an ongoing effort to improve the performance of your website content to be found both by search engines and customers using search engines.”
It isn’t about the number of times a keyword is used in a 500-word or 1,000-word article. I know, if you are saying, “Huh. Really?” exactly how you feel. That is the way I have been reduced to seeing SEO. I cringed at the projects that prominently display SEO in the title, and then I (figuratively) ran the other way. Quality has always been a preference of mine, especially when I see the extremely low rates offered for me to write x amount of words with a specific, usually nonsensical order of keywords sprinkled throughout. I like to see my SEO writing come together and know the final piece is something I would be proud to have my family and friends read. A lot of the work I have done involving supposed SEO was not anything I would include in a portfolio or pass around at the Christmas family get-together.
Luckily, I have been doing some research to see what all the fuss is about regarding Google and changes. I have seen that SEO did have a more appealing and in-depth intent. It just seems to have been reduced to fast, money making and, in some ways cheating, methods of attention grabbing.
So now, both you and I can get back on track and see things the way they should be seen. Then, we can start working on improved contributions to the SEO writing pool so we can see the scales weigh in favor of all the benefits of SEO without the negatives overshadowing.
Why It Shouldn’t Be a Battle Between SEO and Content Writing
Numerous blogs and articles on the subject of SEO writing claim it will be wiped out and replaced by the content writing niche. This would be true, except it will be hard for that high quality content to reach the readership it was meant for, if that readership has no starting point to use to find it. What is that starting point? Why a keyword. What is the use of a keyword? Hmmm, seems to me that might be Search – Engine – Optimization.
So what’s the answer? Ideally, that would be a mix of the two – with a splash of social media thrown in. The company gets the best content with the right SEO writing use, and even the potential for research that adequate use of social media provides. Hello, revenue stream.
Using the social media, quality content and strategic placement of a keyword for SEO purposes to maintain and even improve business revenue is an all-around win.
What business wouldn’t be happy to see that?
One Last Thought on Google’s Changes
Now granted, I have read very little on either the Panda or Penguin aspects of the world changing according to Google. However, I just have to ask:
Does anyone else feel like the animal world is getting short shrift, particularly the animals that start with a P? I mean, come on. Penguins and Pandas are cute. Why drag them into a situation that changes the way businesses succeed on the Internet? No need to drag in cute little animals that frequently play central roles in rated G movies the kids go crazy over. Can’t we name them after bad habits or less than desirable aspects of life? Try to reclaim those words instead of socking the penguin with the injustice of bad Internet-related associations.
Yes, I know that these aren’t actually bad changes. I know that most people do not hold a grudge against the Penguin or the Panda. I just hope that extends to the next animal that has the bad luck to share a name with a Google upgrade to search parameters and quality control.
[Thank you for wading through the previous segment, which was purely for entertainment purposes. No Penguins, Pandas OR Jaguars were harmed in the writing of this.]
Animal world aside though, it’s important to see the value of SEO, instead of focusing on the bad techniques that (sadly) managed to be successful for a period of time. Those techniques have had their time and are being relieved of their value now. SEO writing can go back to quality and focus on those important keywords.
As SEO writing hopefully continues to adjust and resume receiving the respect it should have, it is this writer’s desire to see all writers receive a similar level of respect. Quality over quantity is always the more desirable result. Respect for that quality is both earned and valued once it is received.