It doesn’t take a rocket scientist to understand that search engine standards in regards to which sites rank and which ones don’t are getting more discriminating. That said, webmasters, online entrepreneurs, and bloggers are having to get better at covering all of their bases when it comes to the things search engines look at.
While engaging, popular, keyword rich content is still super important when it comes to making the grade, it’s becoming increasingly essential that webmasters pay more attention to factors like microdata. This allows you to not only give yourself a leg up when it comes to effective SEO, but it gives you quite the edge on some of the competition as well.
What Exactly Is Microdata?
If you’re not exactly sure what microdata really is, then you’re not alone. In a nutshell, it’s one of three different types of data that search engine spiders use to obtain relevant information about a given website and its content. HTML tags and other similar forms of data on your website don’t really give the spiders much information as it relates to what your website is really offering. This in turn can make it hard for it to give you the SEO ranking you really deserve according to your site’s value.
Microdata – also known as “schema tags” — can help enhance such information and give the search engine spiders a better idea of how relevant your content really is. They do this by helping to clarify what your data and images are really referring to – for instance a movie or a television show as opposed to a person or a corporation.
The Advantages of Using and Integrating Microdata
In addition to the clarification aspect discussed above, adding thorough microdata to your website’s code is a great way to make sure the search engines have the information on your site necessary to create what are known as “rich snippets” in search engine results. Rich snippets display lots more information to the searcher than standard old-school alternatives. This gives your content and links a better chance at standing out and being clicked on in the first place.
Embed the right microdata in your posts and your search result may include pictures, reviews, and other such interesting tidbits to help entice your potential visitor. After all, wouldn’t you be that much more likely to click on a recipe, movie write-up, or blog post that came attached to images and additional information?
Who Should Be Most Concerned About Microdata
As we power ahead into the future, we can only expect search engines to continue to get even smarter than they are now. That said, it’s especially important that small business owners, independent bloggers, and other such entities make sure that they understand and optimize microdata in their site and post set-ups. However, the inclusion of microdata is really recommended for any website looking to boost traffic and search engine rankings, as they make it easier for search engines to recognize relevant content.
You can certainly get your site on the right track by learning simple basics, such as how to embed microdata in the “div” section of your data field. You can also enlist the aid of SEO professionals to help you get started and/or teach you how to proceed. Give your site an edge in 2013 and explore the possibilities for yourself!